
built by tech veterans
Decades of experience, zero dad jokes (ok, maybe sometimes 🤷🏻♂️)
We’re seasoned builders—designers, engineers, and technologists—who’ve spent the last decade inside startups, from early-stage bets to high-growth rocket-ships, successful exits to painful failures. We’ve seen what works—and what breaks.
What sets us apart is the rare blend of design empathy and engineering depth. We’ve led teams, built products, and scaled companies—and time after time, we saw the same issue surface: Critical decisions were being made with incomplete, scattered, or anecdotal data.
Teams were forced to move fast, but without access to the full picture. Insights were buried across dashboards, docs, decks, and backlogs. The result? Missed opportunities, failed features, and wasted effort.
So we built Nsight.
A platform that unifies scattered data, reveals what matters, and helps teams make faster, smarter, evidence-backed decisions.
Yet one challenge remained constant across every company and every team: decision-making paralysis.
In moments when teams needed to move fast—when priorities clashed, resources were tight, and data was overwhelming—momentum stalled. Meetings became rabbit holes. Roadmaps turned into wishlists. Backlogs grew while user needs went unmet.
Five years ago, I decided enough was enough. I developed a decision-making framework rooted in objectivity and user value—a system designed to strip away personal bias, align teams, and focus efforts where they matter most. It helped companies make faster, smarter decisions and drastically improved user satisfaction.
I wrote an article about which was published on UX Collective magazine, shared it globally, coaching dozens of product and design leaders on how to apply it in the real world. And that was just the beginning.
Today, I’m building the tool I wish I had all those years ago. A solution that automatically transforms scattered data, analytics, and documentation into unified, actionable insights—helping teams ship faster, better, and with greater confidence.
This is Nsight.
Born from a deeply personal journey, sharpened through real-world experience, and designed to empower the next generation of builders.
We’re not just building a tool—we’re igniting a movement. One that obliterates knowledge barriers, brings radical clarity to the chaos, and redefines how teams align around purpose, impact, and truth.
Nearly 20 years ago, I was homeless in New York City. No roof, no roadmap—just grit, a laptop, and a deep desire to create something meaningful. Every night spent figuring out where I'd sleep was followed by days hustling to learn, design, and build. I wasn’t just surviving—I was imagining a future far greater than my circumstances.
I clawed my way into the creative world, teaching myself web design. That obsession became my lifeline. I got my first gigs, then my first clients. Eventually, I stepped into agency life, where I grew from a junior designer to Art Director, leading multi-disciplinary teams and crafting digital experiences for brands like Microsoft, Volkswagen, BlackBerry, and over 300 other companies. I built a global design career—one pixel at a time.
But my story didn’t stop with beautiful work.
Over the past decade, I transitioned into the tech industry, often as one of the first design hires or the sole designer embedded in product teams. I helped build startups from the ground up, guided product direction, and led design through successful exits. I’ve seen my work contribute directly to flagship product launches and even company acquisitions. And through it all, I learned that while talent builds products—clarity builds momentum.
For over 20 years, I've immersed myself in the design industry, shaping creative direction at agencies and helping startups bring transformative ideas to life. I’ve worked side by side with early- and mid-stage founders, implementing processes that streamlined development, increased efficiency, and sparked measurable growth.
Our founder’s WHY
The future of work isn’t about doing more with less. It’s about unlocking the full potential of human intelligence—by deciding with precision, speed, and insight.
building the future with the right advisors
Roman Kadinsky, CFA
Co-Founder, President & COO at HYPR | The Identity Assurance Company
Matthew Kirk
Chief Scientist at Augment AI
Bryan (Shen-An) Huang
Venture Capital Scout
Ioana Teleanu
Former Senior Product Designer, AI @ Miro
Founder + Design Consultant, Educator & Speaker: 300k+ Following
Lenny A. Fishler
Former Senior Director Data & Analytics @ Braze
Aleksey Kravtsov
Senior Information Security Engineer @ WARBY PARKER
Kevonte M. Mitchell
Staff UX Researcher @ Okta, Former Researcher & Policy Analyst @ NYPD and Adjunct Instructor - Psychology @ Brooklyn College