We are tech veterans.

that sounds like we’re old... we’re not ;)

We are experienced tech professionals, who just happen to worked at startups for the past decade or so, from early-stage ones to growth and scale, failures, and exits.

We are a perfect marriage of Design + Engineering, and we’ve seen it all, or at least most of it in this industry, and the one thing that seems to be a common issue among product, design, engineering, and other teams that we witnessed, is a constant decision-making list of problems, and lack of actual data access and reliance.

Problems, that we witnessed, experienced, and tried to fix on our own, and now we combined our decades of experience, knowledge, and maybe wisdom, to solve this data and analytics disconnect problem that we saw first-hand at practically every single company we worked at.

So we created Nsight!

Our sparkle, is the AI hovering over the approach we took to breath intelligence into the process.

In computer science and algorithms, "N" represents the size of the input to an algorithm or the number of elements in a data structure.

Sight is the vision, the in-depth view of all data, information, and knowledge, tapping into both present and future predictions.

Nsight addresses the problem of fragmented and time-consuming decision-making and prioritization processes in data-rich environments for design and product teams. Specifically, we solve the following challenges: Data Overload, Data & Analytics Disconnect, Inefficient Task Management, Predictive Insights, Productivity Bottlenecks, and Inconsistent Prioritization.

Nsight seamlessly integrates with your existing data, analytics, and documentation tools, creating a unified data intelligence that understands your business, product, and user goals & needs. Our platform turns overwhelming data into clear, actionable insights and tasks. It highlights what matters most, predicts what your users need, and offers recommendations that drive your business forward.

No more guesswork, no more endless analysis of graphs, charts, and oceans of data—just precise, prioritized tasks that helps you and your team always make the right decisions!

the WHY

For over 20 years, I've immersed myself in the design industry, starting out as a web designer and working my way up to Art Director, leading multi-disciplinary teams and shaping creative direction at agencies. But the real transformation in my career came over the last decade, where I’ve worked side by side with early- and mid-stage startup founders, building groundbreaking technologies and shaping innovative products. In this time, I've implemented processes, streamlined product development lifecycles, and driven efficiencies that moved the needle for countless companies.

Yet, through all this, one challenge has remained constant: a crippling decision-making gridlock that paralyzes companies when they need to move fast. As teams strive to create products people love—solving real-world problems—they are constantly hampered by conflicting priorities, limited resources, and a lack of clarity on what really matters. Whether it's roadmap planning, backlog grooming, or deciding which features to prioritize, this indecision eats away at time, money, and, most critically, momentum.

About 5 years years ago, I realized something had to change. I developed a decision-making framework designed to strip away personal biases, reduce conflict, and create laser-focus in product development. This framework ensured that companies build what their users truly need—solving real pain points—while boosting decision-making speed, driving exponential growth, and drastically improving user satisfaction.
Over the past 4+ years, I’ve shared this framework with audiences worldwide, training and coaching dozens of designers and design leaders on how to transform their decision-making process.

The impact has been profound.

Today, as someone who has lived this challenge, and heard the same frustrations echoed by countless design and product leaders, we’ve set out to solve this problem once and for all. We’re building the tool I wish I had five years ago—a solution that will forever change how companies and their teams make decisions, prioritize resources, and deliver products that truly matter.

The future is here, and it’s going to revolutionize how we work!

Being built with ❤️ in New York